Video Conferencing - 5 Shocking Reasons Companies Are Slow in Adopting It
Video Conferencing Adoption
You might already be aware that businesses are rapidly adopting video conferencing technology like Skype for Business. Enterprise video market is estimated to reach USD36.84 Billion by 2020, as projected by Markets and Markets.
Video conferencing adoption continues to gain traction as it helps to save both time and money, not to mention it enhances collaboration among a distributed workforce.
More than half, around 54% of employees expressed that they regularly take part in work-related video conferences, but not all of them are eager participants.
What are main reasons why more than half of the employees are hesitant to use video conferencing technology for their work meetings?
We have identified the top 5 most common causes, they are:
Distracted meeting attendees is one of the common causes why employees are reluctant to jump in to a video conference as compared to an audio conference.
As much as the meeting holders want, getting the full attention of every attendees are hard. In a typical audio conference, attendees are prone to multi task (e.g. replying to email, surfing the net etc.)
In contrast, being in a video conference will require them to give the video call their full attention, as multi-tasking become more obvious on video.
Unlike audio calls, video conference causes the attendees to be more self-conscious. People often felt that they’re being put on the spot, as if they’re being filmed for a video.
In general, women tend to be more self-conscious than men in terms of how they look in front of the camera.
Aside from how they look in front of the camera, what they wore is also a primary concern when it comes to video conferencing.
Imagine you are calling in from your home, you tend to scramble to get presentable prior to the call. Being presentable also means having a tidy background setting. What will the other party think if he sees the half-eaten cup noodle in your background?
You should consider staging your background, this means choosing a suitable location that is quiet, well-lit and free from clutter.
4. Connectivity/Network Issues
For starters, there are many choices of video conferencing tools to choose from. Sometimes, a new user needs to download a new client onto his/her computer before he can join the meeting, especially for external video calls as a different software could be used.
Mic test… Mic Test…
Sometimes the video works, but the microphones doesn’t seem to pick up my voice, it can be the reverse. Sharing of screen requires the extra blessing from the lady luck to make sure everything runs smoothly.
Whatever, the case, you will notice that you just lose 10 minutes or more to get everything in place. (Word of advice: set up 15 minute before the meeting starts)
All the above are before you get to the highly technical issues.
5. Interruptions in the office
Modern office layout causes video conferences highly prone to interruptions. Interruptions posed by people around you making calls, bosses asking you to complete some tasks halfway through your conference are the top interruptions faced by video conference users. Many resorts to hiding at a quiet corner or jump in to an empty meeting room to make sure his or her video calls goes uninterrupted.
Despite the above reasons affecting video conferencing adoption rate, companies are embracing this new technology and raising its adoption as it does provide great benefits to everyone. (e.g. reducing travel costs, increase productivity etc.)
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